Business analysis
Benchmarking
Benchmarking is a little like competitive analysis, without the competitors. It involves assessing the cost value, quality and performance of your website.
Find out more about Benchmarking
Persona creation
Personas, which are also known as user profiles, are fictitious characters created using demographic data about your target or existing audience. They represent the people you are providing your product or service for, giving them a 'real' face.
Find out more about Persona creation


